Buldak XL — B2B Pitch & Narrative Strategy
B2B Commercial & Strategic Pitch
Project Overview
Samyang needed to enter the EU wholesale market. There was no footage. No lifestyle material. No narrative. Just charts, data, and product specs sitting on a page with no soul connecting them.
Client:
Buldak/ Samyang
Role:
Creative Director & Video Producer
Year:
2026
The Impasse
The Impasse
Data alone doesn't sell. It informs. For a wholesale buyer to say yes to a new product line, they need to feel the product before they understand it. The existing material gave them numbers. It didn't give them a reason.
Data alone doesn't sell. It informs. For a wholesale buyer to say yes to a new product line, they need to feel the product before they understand it. The existing material gave them numbers. It didn't give them a reason.
The Insight
The Insight
The film needed to do three things simultaneously: reveal the product with impact, make the lifestyle feel real and aspirational without losing the Buldak identity, and position Samyang as a partner to the buyer, not a vendor pitching at them. That required building scenes from nothing.
The film needed to do three things simultaneously: reveal the product with impact, make the lifestyle feel real and aspirational without losing the Buldak identity, and position Samyang as a partner to the buyer, not a vendor pitching at them. That required building scenes from nothing.
B2B Pitch & Narrative Strategy
The Framework
The Framework
Every visual in the film was created from scratch using AI-generated cinematics and motion design. The product reveal was engineered as a moment, not a slide. Lifestyle scenes were built around real human contexts: someone living alone, working late, the product solving a problem and tasting like a reward. The crazy-fun brand energy was preserved while the environments spoke the language of high-level buyers. Samyang and their partners were shown in the same frame, not across a table.
Every visual in the film was created from scratch using AI-generated cinematics and motion design. The product reveal was engineered as a moment, not a slide. Lifestyle scenes were built around real human contexts: someone living alone, working late, the product solving a problem and tasting like a reward. The crazy-fun brand energy was preserved while the environments spoke the language of high-level buyers. Samyang and their partners were shown in the same frame, not across a table.
The Impact
The Impact
The film became Samyang's primary pitch asset for EU wholesale expansion. Stefano Tiozzo, who led the project, called it "exactly what this launch needed."
The film became Samyang's primary pitch asset for EU wholesale expansion. Stefano Tiozzo, who led the project, called it "exactly what this launch needed."