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Notes on B2B video, SaaS storytelling and AI creative systems.

Latest7 Oct 20262 min readA galaxy of noodles: the AI idea that was dropped, not patchedWhat a failed concept in a fully AI-produced pitch film shows about where human judgment has to sit.Read the note

19 May 20264 min readThe authenticity obsession in UGC is making your ads worse.The debate about AI vs. real influencers is the wrong debate. Here's what actually makes AI UGC work, and why the hybrid model is the future of B2B and B2C content.

18 Nov 20252 min readHow to Explain Your SaaS Product Clearly in the First 10 SecondsIf your value isn't understood instantly, you've already lost the buyer. Here's how to diagnose and fix the clarity problem.

18 Nov 20252 min readB2B Video Strategy vs. Storytelling: What Actually ConvertsStorytelling is a tactic. Strategy is a system. Here's why most B2B brands are investing in the wrong one.

13 Nov 20252 min readThe 4-Step Framework Behind Every High-Converting SaaS VideoMost SaaS videos look great but convert nothing. Here's the repeatable system I use to engineer video content that actually drives demos and sign-ups.

26 Feb 20252 min read5 SaaS Explainer Video Mistakes That Kill Your Conversion RateMost SaaS explainer videos make the same five mistakes. Here's how to spot them, and fix them before you waste your budget.

17 Sept 20242 min readWhy Your SaaS Video Gets Views But No Demo RequestsThe real reason your video content isn't converting, and it has nothing to do with production quality.