About

Data needs a soul. 
That line made my choice for me. Not chasing the box office, but bringing its craft somewhere it's almost never used. Business. 
For twenty years I moved between these two worlds, working out how they connect. I learned to map business onto the logic of cinema: the customer is a character with a desire he doesn't always admit. The things a brand must never say are often louder than the things it says. Authenticity isn't a nice-to-have. In film and in business alike, it's the line between something people believe and something they scroll past. 
These aren't things a mind trained only in business tends to see. 
Most brands don't have a content problem. They have a translation problem. The product is good. The data is real. But somewhere between the spreadsheet and the screen, the meaning leaks out. What's left is noise that nobody watches to the end. 
My job is to find what your brand is actually saying, and make sure it survives the trip to your audience. 
I talk to you like a businessman, because that's the language of the decision. The work comes out like a filmmaker's, because that's the language of attention. 
I'm not here to make you a video that nobody dislikes. I'm here to make the one your audience can't ignore. 

Data needs a soul. 
That line made my choice for me. Not chasing the box office, but bringing its craft somewhere it's almost never used. Business. 
For twenty years I moved between these two worlds, working out how they connect. I learned to map business onto the logic of cinema: the customer is a character with a desire he doesn't always admit. The things a brand must never say are often louder than the things it says. Authenticity isn't a nice-to-have. In film and in business alike, it's the line between something people believe and something they scroll past. 
These aren't things a mind trained only in business tends to see. 
Most brands don't have a content problem. They have a translation problem. The product is good. The data is real. But somewhere between the spreadsheet and the screen, the meaning leaks out. What's left is noise that nobody watches to the end. 
My job is to find what your brand is actually saying, and make sure it survives the trip to your audience. 
I talk to you like a businessman, because that's the language of the decision. The work comes out like a filmmaker's, because that's the language of attention. 
I'm not here to make you a video that nobody dislikes. I'm here to make the one your audience can't ignore. 

Data needs a soul. 
That line made my choice for me. Not chasing the box office, but bringing its craft somewhere it's almost never used. Business. 
For twenty years I moved between these two worlds, working out how they connect. I learned to map business onto the logic of cinema: the customer is a character with a desire he doesn't always admit. The things a brand must never say are often louder than the things it says. Authenticity isn't a nice-to-have. In film and in business alike, it's the line between something people believe and something they scroll past. 
These aren't things a mind trained only in business tends to see. 
Most brands don't have a content problem. They have a translation problem. The product is good. The data is real. But somewhere between the spreadsheet and the screen, the meaning leaks out. What's left is noise that nobody watches to the end. 
My job is to find what your brand is actually saying, and make sure it survives the trip to your audience. 
I talk to you like a businessman, because that's the language of the decision. The work comes out like a filmmaker's, because that's the language of attention. 
I'm not here to make you a video that nobody dislikes. I'm here to make the one your audience can't ignore. 

Data needs a soul. 
That line made my choice for me. Not chasing the box office, but bringing its craft somewhere it's almost never used. Business. 
For twenty years I moved between these two worlds, working out how they connect. I learned to map business onto the logic of cinema: the customer is a character with a desire he doesn't always admit. The things a brand must never say are often louder than the things it says. Authenticity isn't a nice-to-have. In film and in business alike, it's the line between something people believe and something they scroll past. 
These aren't things a mind trained only in business tends to see. 
Most brands don't have a content problem. They have a translation problem. The product is good. The data is real. But somewhere between the spreadsheet and the screen, the meaning leaks out. What's left is noise that nobody watches to the end. 
My job is to find what your brand is actually saying, and make sure it survives the trip to your audience. 
I talk to you like a businessman, because that's the language of the decision. The work comes out like a filmmaker's, because that's the language of attention. 
I'm not here to make you a video that nobody dislikes. I'm here to make the one your audience can't ignore. 

❛❛

Mani produced high-quality, engaging video content that brought real value to our projects and helped us communicate our message clearly. He was reliable, professional, and easy to work with, qualities that make a big difference when delivering under tight deadlines.

Mark Bateman

WeQual

❛❛

Mani has this rare gift for turning big, abstract ideas into stories that really land - cinematic, memorable, and always beautifully crafted. He’s not just technically brilliant; he deeply understands how to connect with an audience and bring a brand’s personality to life.

Katie Litchfield

WeQual : Founder - Director

❛❛

I had the absolute pleasure of working with Mani at WeQual, and I can say without hesitation that he’s one of the most creative, generous, and genuinely lovely people I’ve ever worked with. Mani brings fresh ideas, energy, and heart to every project. He’s always ready to experiment, push boundaries, and try something new. Just as importantly, he’s the first to lend a hand and support the team. If you’re looking for a creative video producer who cares about the work, the people, and the end result, you won’t find anyone better than Mani.

Libby Crossland

LVCo

❛❛

Mani is a talented video effects editor and a great collaborator. He’s been a massive help in us enhancing our weekly podcast series. He’s a very experienced, skilful, and communicative partner and it’s been a pleasure working with him long term. His ability to experiment with new ideas, whilst also being positive to feedback is very much appreciated.

Louron Pratt

Mind The Product

❛❛

Mani was the behind the scenes wizard of the winner video/reels announcements of the last (and best) three chapters of the WeQual Awards. Campaigns that were not just critical to the company but close to the hearts of the Finalists and everyone involved. They were flawless and seen by millions. It was a pleasure to work with him.

Alison Delecia

WeQual Awards

❛❛

I had the pleasure of managing Mani during his time as a Video Editor and Designer at WeQual, and he was an absolute standout member of the creative team. I had the pleasure of managing Mani during his time as a Video Editor and Designer at WeQual, and he was an absolute standout member of the creative team. In every project, Mani brought an impressive mix of creativity, reliability, and technical curiosity, always pushing ideas further and experimenting with new tools and technologies to elevate our work.

Peter Chiodo

WeQual

WeQual is a London-based leadership platform whose content reaches C-suite executives and Fortune 500 companies globally.

2023– Present

Creative Director & Multimedia Consultant

Freelancer

Provided end-to-end creative direction for international clients across the SaaS, lifestyle, and nonprofit sectors. Translated complex client briefs into clear visual strategies, delivering everything from 3D explainer animations to full-cycle video campaigns. Consulted businesses on visual branding to maximize their viewer retention and drive actual conversions.

2023– Present

Creative Director & Multimedia Consultant

Freelancer

2023– Present

Creative Director & Multimedia Consultant

Freelancer

2024 – 2025

Senior Producer & Video Creative Lead

WeQual

Directed the creative production of executive interviews and branded content, ensuring a unified narrative across web and social platforms. Rebuilt and implemented dynamic post-production workflows, which directly increased team efficiency by 40%. Translated corporate leadership initiatives into engaging visual formats tailored specifically for a C-suite audience.

2024 – 2025

Senior Producer & Video Creative Lead

WeQual

2024 – 2025

Senior Producer & Video Creative Lead

WeQual

2023 – 2024

Art & Creative Director

CULT

Led full rebranding campaigns for European fashion and lifestyle brands, managing the entire visual transition from initial concept to final execution. Directed multicultural production crews on set for video and photography. Implemented strategic storytelling techniques and a cohesive digital strategy that boosted overall content engagement by 60%.

2023 – 2024

Art & Creative Director

CULT

2023 – 2024

Art & Creative Director

CULT

2021 – 2023

Art Director & Production Manager

EBDE DEMP

Drove the creative vision for tech-driven storytelling, producing high-retention 3D explainer animations for SaaS startups. Managed the full production pipeline for branding and motion campaigns, ensuring every project was delivered on time and on budget. Mentored junior creatives and optimized the collaborative workflows between the design and animation teams.

2021 – 2023

Art Director & Production Manager

EBDE DEMP

2021 – 2023

Art Director & Production Manager

EBDE DEMP

Creative Director
Narrative architect